Progress in the field of technology, computers, and telecommunications supports the development of internet technology. With the internet business people no longer have difficulty in obtaining any information, to support their business activities, even now tend to be able to obtain various kinds of information, so information must be filtered to get the right and relevant information. The use of the internet has experienced tremendous developments in the business sector, especially in large scale companies. Since the discovery of internet technology in the 1990s its use has expanded because it is seen as providing enormous benefits for the smooth running of the business or business activities. Motivation and benefits of e-commerce in improving service to customers as well as increasing the competitiveness of companies in this case become the point of view of the author which is used as an object in this study. The application of e-commerce technology is one of the important factors to support the success of a product from a company. To accelerate and increase sales quickly, by looking at the rapid development of information technology, we can utilize an on-line service in the form of e-commerce. So far, the sales system of customers used by companies is only in writing and manual, which often tends to be misleading. With the existence of e-commerce services that can be quickly enjoyed by customers and companies themselves, all services desired by customers can be immediately followed up as quickly as possible, so that the company will be able to provide the best and fastest service for customers. E-commerce, is the use of communication networks and computers to carry out business processes. Mostly e-commerce, occurs between businesses, and not between business and consumers. The development of the use of technology through electronic networks in daily life has covered various aspects, including trade activities. Since ancient times humans have been familiar with cross-country trading activities, which are carried out by exploring continents around the world with simple vehicles or transportation. Technology development very helpful to humans and make human life easier.Trading through electronic networks is all business transaction activities carried out by using internet network access via a computer.
•There are 3 reasons why businesses have built information technology:
(1) Business Operations Support;
(2) Supporting Managerial Decision Making;
(3) Supporting Competitive Advantage Strategies.
Information technology influences the process of developing marketing strategies because information technology provides more information to managers through the use of a decision-making system (Decision Support System or DSS). Information technology has the ability to integrate various different parts of the organization and provide a lot of information to managers. For example, executive information systems (executive Information System or EIS) affect the flow of information vertically within the company. Top management parties have greater access to information and reduce the dependence of information sources on middle management. Telecommunication networks allow information to flow easily and quickly between different departments and divisions. Information technology also influences organizational interfaces with the environment, such as customers and suppliers.
