Instagram has nearly 180 million users in India, and the number has grown at a steady rate in India. So naturally, many users are increasingly looking at new ways to make money from Instagram in India.
Instagram rolled out Reels in India after TikTok was banned in the country. Reels is now available in 50 more countries, and the platform also started placing full-screen advertisements in Reels which can run up to 30 seconds.
With nearly 70 to 80% of all the data in the country being video, India is a data-first market. Instagram is betting on IGTV and Reels to compete with YouTube and other platforms. With YouTube launching the 100 million dollar Shorts fund, Instagram is certainly feeling the heat.
Facebook and Instagram are planning to pay 1Dollar billion in creator incentives. The payments will go through 2022 as the company seeks to “reward creators” for creating content on its platforms. Facebook is desperately trying to lure creators from other platforms like TikTok.
As a creator, if you have managed to grow your reach and influence on the platform, it’s about time you started monetizing your presence. Before we deep dive into how you can make money from Instagram in India, let’s address the elephant in the room.
If you have established yourself as a creator on Instagram, then there are various ways in which you can monetize your presence.
Instagram allows you to earn money with the help of IGTV Ads, Branded Content, Badges, Shopping, and Affiliate Marketing. But creators can also earn from sponsored content, fan membership, licensing the content they produce, and also by becoming a consultant.
It is difficult to determine the exact revenue that a creator makes. Still, the figures below indicate how much money some of the most popular Instagrammers make for each sponsored post.
