https://adigimarketerr.blogspot.com/2021/11/what-is-online-marketing-and-why-do-you.html?m=1
ONLINE MARKETING
Before talking about online marketing let me ask you what do you mean by marketing ? I know a lot of you might know what it is but for the people who dont know let me tell you .
According to the AMERICAN MARKETING ASSOCIATION (AMA) Marketing is the activity,set of instiutions and process of creating ,communicating , delivering and exchanging offering that are valuable for costumer,client, partener and society as a large.
In simple words the process of showing and advertising a companies product or services in the best possible way is know as marketing.
SO WHAT IS ONLINE MARKETING ?
Online marketing is the art and science of selling products and services over the internet with the help of digital network and digital devices. The art involves finding marketing strategies and defining target audience and accordingly promote the product to them, while science is the research and analysis necessary to measure the success of the promotion strategies with the help of various marketing tools
Online marketing is also know as : Digital marketing or Internet marketing.
Why do most of the business's are moving towards digital or online marketing ?
In an online based era where the mass spend more time on internet with the help of mobile ,laptops and computers surfing on youtube ,browsers and purchasing product online the world has taken a revolutionary change and had bend towards internet.
So theirfore every companies are moving towards digital or online marketing for the success of their product world wide .
They have moved their traditional marketing strategies towards online/digital marketing strategies the reason for it is as follows :
5 Reasons why digital marketing stands out:
1.Affordability : Digital marketing are was cost effective as compares to the traditional marketing .
2.Flexibility : It is flexible as it gives you different marketing stategies like making blogs ,vlogs, content marketing ,email marketing and so on.
3.Reach : It hepls you to reach the desired audience at right time and at right moment.
4.Communication : Digital marketing lets you communicate with the customers and audience throught website comments ,social media interaction and posts.
5. Tracing : Digital marketing hepls to track customers activities so that you can know/monitor which type of ad they are seeing .
FORMS OF ONLINE / DIGITAL MARKETING :
1. Search engine optimization (SEO).
2. Pay per click advertisement(PPC).
3. Social media marketing (SMM).
4. Email marketing .
5. Affiliate marketing.
6. Website marketing.
7. Content marketing.
CONCLUSION :
So far we learn that what is marketing , online/digital marketing,why are business moving towards it, reasons why digital marketing stands out and form of digital marketing.
Online marketing is continuously devloping with the help of web and it is anticipated that more and more form of marketing will form as the time passes it is adviced that the business and the marketers should not consider only one method but should use combination too.
Thankyou.
Akhilesh rai.
Do like and comment if you liked it .
