M-Commerce, short for Mobile Commerce, is a branch of commerce that deals with the digital transactions made from the smartphone. It doesn’t require physical contact between two people for sending or receiving the money.
In other words, we can say that M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer
Examples of M-commerce –
In-app purchasing
Mobile banking
Virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay, and Samsung Pay.
Mobile ticketing.
How M-Commerce Works?
With most m-commerce enabled platforms, the mobile device is connected to a wireless network that can be used to make online product purchases.
For those in charge of developing an M-commerce application, important KPIs to monitor include the total mobile traffic, the total amount of traffic on the application, average order value, and the value of orders over time.
Similarly, tracking the mobile add to cart rate will help developers examine, if visitors are becoming customers. M-commerce developers may also be interested in logging average page loading times, mobile cart conversion rates and SMS subscriptions.
Some of the applications of mobile commerce are-
1. M-Commerce for finance
2. M-Commerce for Retail and After sale Services
3. M-commerce & Mobile ticketing
4. M-commerce & Mobile marketing
